Understanding Updates

The Plus And Minus Of Google Penguin Update

In 2012 of April, Google launched Penguin Update which is intended to catch websites that are deemed to spam search results. To be in particular, to catch those that are buying links or getting them via link networks primarily designed to boost the website’s rankings. The update is focused on decreasing the website and even web pages rankings that have made use of black hat SEO techniques.

Of course, different sites have a different page ranking given by Google to them. The page ranking is used to determine the frequency of its appearance on the search results, assuming that they are related to the search keyword used by people. To give you an example, if the end user searches for watches and jewelry and your page is dealing with it, you’ll get higher page ranking than others, which puts you on 1st or 2nd pages of search results.

With the use of different SEO techniques, website owners can manipulate results, which allows them to acquire higher page ranking and make their page appear on first page of search results. But when Google Penguin update was launched, those website owners that are using black hat SEO techniques such as cloaking, keyword stuffing and the likes are given with lower page ranking and penalized, putting them in a not so good position. Websites that use SEO techniques allowed by Google however will not be affected much with this update.

The update is beneficial to website owners that are not using forbidden SEO techniques and instead, using legit or white hat SEO that are permitted by Google. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.

The update also beneficial for the users who are largely depending on internet to find sites that are offering particular item or service that they’re looking for. Through this update, they can find websites that are reliable and avoid those that brings no relevant content to what they’re looking for or known to be spammy.

The thing is, this update has made many small enterprises to be affected negatively to the point that it pushes them out of the game. This is due to the reason that most of these small businesses depend on SEO techniques in order to keep up with bigger and more established companies. In this particular update, not just the fact that they will b penalized for utilizing SEO techniques but also, they are given with a lower priority on the search results, which is bad for business of course.